WE'RE HIRING!Your local Red Robin is HIRING ALL POSITIONS! Come join a team where you'll have fun and love the people you work with! And you get to take advantage of special BURGER Perks*, too! Apply Today!*BURGER Perks valid only at participating Red Robin locations in Eastern & Central Pennsylvania. It does not apply to the Valley Gate_Warrington or Oxford Valley locations. Red Robin is an Equal Opportunity Employer.
Every FIRST Wednesday Kids Eat Free*First Wednesday of everymonth is Kid's Night. Join us from 5-8 pm.Offer Valid from 5-8 pm on the first Wednesday of every month. Minimum purchase required. One free kids meal and sundae per adult item purchased. Tavern Double Burgers do not qualify for minimum purchase requirement. Valid once per day of promotion. Dine in only. Offer valid at participating Pennsylvania locations.
Red Robin PA Food Truck is a Show Stopper!Book our Red Robin Food Truck for your next event, and feel like a winnerTruck subject to availability, and during the active Food Truck Season. This Red Robin Food Truck is franchise owned, and only available for events in Eastern and Central Pennsylvania. There is an event sales minimum requirement of $1,000, to be able to book this truck. Truck will not be available during late fall and winter seasons, due to winterization. Please complete the Red Robin Food Truck Request Form if you are interested in booking the truck for your event.
GIVING BACK TO THE COMMUNITIES WE SERVE
Lehigh Valley Iron Pigs
Lehigh Valley Phantoms
Parkland Area Soccer Club (PASC)
West Chester Athletics
AAA Northampton County
LOCAL CORPORATE EVENTS
Mohegan Sun Arena
GLVCC Annual Meeting
Red Robin Racing
Leukemia & Lymphoma Society (LLS)
LLS Lehigh Tackle Cancer Day Football Game
LLS Lehigh 3's for a Cure Men's & Women's Basketball
LLS Lehigh Pin Cancer Wrestling
Muscular Dystrophy Association (MDA)
Women's 5K Classic (W5K)
Pediatric Cancer Foundation of the Lehigh Valley (PCFLV)
93.3 WMMR Camp Out for Hunger
MS Walk in the Lehigh Valley
Shop With Cops
St. Luke's Bi-Annual NICU Reunion Celebration
Justin Sheftel Annual Softball Tournament & Mixologist Event
PRLA ProStart NRA Advocacy Fund Taste of Hamburg-er Festival
Moravian Academy School Fall Festival
Other Non-Profit Events
President & CEOMike Axiotis is a capable, energetic, knowledgeable, forward thinking, and impactful executive. His deep wisdom and expertise forged from over 19 years of increasingly responsible management experience with the Lehigh Valley Restaurant Group, 5 prior years as the Owner Operator of his own start-up restaurant, and 7 earlier years with his family’s restaurant are invaluable assets. Whether it’s our extensive community outreach, sterling record of employee engagement & success and high level of guest satisfaction and loyalty, Mike’s special influence touches all the greatest aspects and values of our organization. HISTORY: Through his tireless hard work, love of the hospitality business and people, and his commitment to excellence, Mike’s ascension was well earned. In 1998, in the early stages of our group, consisting of 3 Red Robins, we hired Mike as an Assistant Manager. In 2000, he earned his first promotion to GM. From 2000-2004, he became the go-to turnaround GM for underperforming operations. By improving staffing and employee morale and implementing effective operational systems, Mike consistently increased sales, profitability, and guest satisfaction. In 2004, he became Executive GM, overseeing 2 restaurants and in 2005, earned the promotion to Regional Operations Director in charge of 4 restaurants. In 2005, Mike led the start-up hiring, training, operations and marketing of his 5th restaurant, and in 2006, opened his 6th. In 2007, he opened his 7th, overseeing all 7 restaurants, their GM’s, and a total of 700 team members to ensure adherence to brand standards and operating procedures. From 2007 to 2010, Mike oversaw 2 of our training restaurants, developed his GM’s, staffed other locations, and helped increase revenues of his 7 Red Robin’s to $22M. In 2010, Mike was promoted to VP of Operations of all 17 restaurants with combined revenues of $48M. 2011 to 2015, he added 4 additional restaurants, bringing our portfolio to 21 restaurants and over 2000 team members with revenues exceeding $70M. In 2015, Mike took on added responsibilities to become our Executive VP of Operations. In 2017, he became certified in Franchise Management from Georgetown University. In August 2017, Mike was promoted to President. SPECIALTIES: • Restaurant Operations • Mentoring for Success • Charity Involvement • Employee Development • Community Outreach • Restaurant Start-ups • Marketing • Key Initiatives • Catering PHILOSOPHY & VALUES: Mike values people first. He is highly invested in the engagement, proactive growth, job satisfaction, and ultimate happiness of individuals and teams. He considers helping two of his GM’s to win the “President’s Club” among his greatest professional accomplishments. Mike espouses that the best guide to management decisions entails first factoring team members, then guests, then shareholders. • “The difference between service and hospitality: Service is what people expect. Hospitality entails doing special things they don’t expect. We are in the hospitality business.” • “Life and Energy are two of the greatest assets of our restaurants.” PRESIDENT SCOPE: • Manages Leadership Team of 6. • Leads 2000 Team Members. • Sets Annual Budget with CFO. • Manages Brand Initiatives. • Leads Town Halls for all Managers. • Co-leads Annual Shareholder and Quarterly Board Meetings. • Red Robin International (RRI) – LVRG Operations Interface. • Serves on RRI Operations Committee. KEY CERTIFICATIONS: • Certified Franchise Executive • Georgetown University Franchise Management and Franchise Operations COMMUNITY BUSINESS & CHARITY INVOLVEMENT: • Elected to National Restaurant Association Board. • PA Restaurant & Lodging Assoc. State Board Member and Local Board Member and Treasurer. • Discover Lehigh Valley Board Member, Marketing Committee • Developed Local Restaurant Marketer Program. • Helped LVRG raise $.5 million for The Leukemia & Lymphoma Society: from 2010 thru 2016. • Light the Night Executive Committee Corporate Walk Chair • 20 years with Muscular Dystrophy Assoc. Helped raise over $350K since 2010. Sponsors Ride for Life Program and Black & Blue Ball. Brings volunteers to summer camp.
CPA & Vice President of Strategic Planning and Business DevelopmentFor over a decade, the Lehigh Valley Restaurant Group has been extremely fortunate to have a leader with Chris’ unique skill set. His deep knowledge of restaurant operations, finance, and technology and breadth of experience as a CPA specializing in tax law have proved integral to our growth and success. His unwavering integrity and team first orientation model our core values and his penchant for proactively and accurately communicating all relevant information, positive or otherwise, have helped him establish strong relationships and maintain trust with valued lending sources. Chris DeFrain’s detailed knowledge in a variety of key areas and his drive to make us the best in class have proved instrumental in our ability to flourish and operate with increased levels of efficiency, consistency, and overall excellence and significantly contribute to our positive outlook for the 2020’s. SPECIALTIES: • Banking Relationships • Restaurant Finance • Wide CPA Experience • IT Savvy and Early Adopter • Employee Empowerment • Mundane Task Automation • Tax Law • Budgeting • People Focus IDEAL BACKGROUND: Chris DeFrain graduated from Emmaus High School and received a Bachelor’s degree in Accounting from Muhlenberg College in 1999. He worked in the accounting department for Lehigh Valley Restaurant Group from 1994 through 1997. Chris joined Buckno Lisicky & Company, Certified Public Accountants in February, 1998, received his CPA license in March, 2001, and was promoted to Shareholder in June 2005. Chris developed a niche working with McDonald’s Restaurant Franchisees. At this public accounting firm, Chris’s group of nine employees serviced over 110 McDonald’s restaurants and offered a full range of accounting services from back office support and systems through financial statement preparation and analysis. The accounting services also included tax planning and tax preparation along with business consulting and cash flow analysis. To our great benefit, In June of 2009 he rejoined LVRG as our Vice President of Accounting and Restaurant Support and was promoted to Chief Financial Officer in 2010. Since joining us, we have grown revenue by 46% and the total number of restaurants from 16 restaurants to 21 restaurants. PHILOSOPHY, VALUES & APPROACH: • “Integrity is integral to everything we do. I believe in protecting it at all costs.” • “The team is more important than any individual.” • “I am happiest helping others to achieve success.” • “Whenever possible, it’s best to promote from within.” • “I strive to have every team member ready to take the next step up.” • “Automation tools enable team members to take on more strategic responsibility.” • “One of my greatest professional accomplishment and source of joy entailed helping Nikki Bloom grow from an Accountant to our VP of Accounting and Finance.” CHRIS' SCOPE & FOCUS: • Leads all Finance, Accounting, Payroll and Information Technology • Manages both VP of Accounting & Finance and VP of IT • Develops, builds, and sustains, banking relationships • Actively researches new best in class industry standards, benchmarks, and methods to bring perspective and drive continued excellence to LVRG • Works with the CEO and Board of Directors to minimize risk and help LVRG continue to grow profitably • Develops budgets • Business and tax planning • Focused on nurturing development and growth of fellow executives, managers and team members IT PROJECTS: • Championed, planned, and managed early adoption and implementation of Ziosk table top ordering and bill payment. • Project managed Aloha POS system and NBO (NCR) cloud-based inventory management system • Researched, indentified and drove adoption of MIRUS – cloud based business intelligence reporting tool.
Vice President of Human ResourcesFor over 20 years, Lehigh Valley Restaurant Group has been extremely fortunate to have an exceptional Human Resources professional in Jodie Stetz. Jodie creates highly effective systems, standards, and procedures. She develops powerful training methods and tools to bring accountability, efficiency, uniformity, and organization to streamline complex undertakings and produce optimal results. Her positive attitude, unrelenting follow-through, and penchant for defining and driving measurable and repeatable solutions empower Red Robin's restaurants and team members to grow and achieve at the highest levels. JODIE'S CAREER BEGINNINGS: After graduating Summa Cum Laude, from West Chester University, Jodie started her career as a Job Retention Specialist with the Private Industry Council, now the PA Career Link, helping welfare recipients find and retain meaningful jobs. After growing weary of the nonprofit environment with its lack of measurable goals and sense of urgency, she moved to the competitive business world recruiting and placing institutional food service managers and culinary personnel. She then joined Binney and Smith, Inc., the makers of Crayola Crayons as their first Staffing Specialist. There she recruited and hired for numerous departments and led key initiatives including implementing their first HRIS system, developing & administering a formal internship program and performing audits for EEO/AA policy adherence. In 2002, Jodie Stetz joined the Lehigh Valley Restaurant Group, as its first official Human Resources professional and her 25+ year record of building individual and organizational accountability and effectiveness has proven essential to the organization's growth and success. In 2002, Jodie Stetz joined the Lehigh Valley Restaurant Group, as its first official Human Resources professional and her 25+ year record of building individual and organizational accountability and effectiveness has proven essential to the organization’s growth and success. SPECIALTIES: • Recruiting and Staffing • Training and Development • Labor Law • Employee Engagement • Systems and Procedures • Employee Relations • Quality of Life Initiatives • Accountability • HR Automation • Restaurant Start-Ups • Project Implementation • Standardization ENGAGEMENT & ACCOUNTABILITY Jodie's contributions to LVRG's Human Resources function have touched every team member in a positive manner. Hired when LVRG had 7 Red Robins, she continuously developed clear and actionable custom enhancements to Red Robin's most valuable initiatives. She enhanced all training programs and successfully led the employee hiring and training for all 14 new Restaurant Openings including VIP night activities. She developed a progressive step path program to map, track, and lead Team Members into Managers (Mgr), Assistant Mgrs into General Managers (GM) and GMs into Multi-Unit Managers. She also led a team to transition the Manager and Team Member training programs to a mobile based platform including facets such as gaming and simulation. Jodie conceived, developed, rolled out, and administered LVRG's original Giving Fund allowing team members to donate money through payroll deductions to fellow team members in need. The program was adopted and adapted into the nationwide Red Robin Giving Foundation. She currently sits on that Board and serves on the Committee to choose worthy recipients. She participates yearly in the Leukemia & Lymphoma Society's Light the Night Corporate Walk. Jodie serves on the Discover Lehigh Valley Board as Vice Chair. Over the past few years, Jodie led her team to two HR Department of the Year awards and Five HR Excellence awards and earned a “Woman of influence” award from Lehigh Valley Business. LEADS & MANAGES HR TEAM • Two Sr. HR Business Partners • Sr. Manager, Training • Sr. Manager, Talent Acquisition KEY INITIATIVES & SCOPE • Leads all Human Resource Functions for 2000+ ees • HRIS System Implementation • Work-Life Balance Initiatives: 4 Day Work Week Bottomless Vacation • Performance Management System update/implementation • RAMP Certification Training • Team Building • Established a Safety Committee • Benefits Analysis and Improvements • Labor Law and Lawsuits • Unemployment and Workers Compensation • Budget Accountability ACCOMPLISHED PROFESSIONAL • Senior Professional in Human Resources (SPHR) Certified • Senior Certified Professional (SHRM-SCP) Certified • Dale Carnegie Human Relations Award two-time winner • HR Department of the Year winner 2021, 2017 • LVB Woman of Influence 2021 EDUCATION & TRAINING • BA Psychology and Sociology West Chester University of PA • MBA classes: DeSales University • Red Robin Foundation: Board of Directors • Discover Lehigh Valley: Board of Directors and Vice Chair • SHRM - Lehigh Valley • SHRM – National
Vice President of OperationsDave Morrone uses every lesson learned from his 25 years of robust restaurant experience to bring superior leadership, hard earned knowledge, and consistent operational effectiveness to his executive role in charge of 11 Red Robins across our Harrisburg, Philadelphia, and surrounding markets. With a focus on team members and a knack for recognizing and matching their strengths and skill sets to make the optimal people mix, Dave continually creates the right people recipes for maximized success. He knows when to jump in and when to empower. “I never forget what it was like to walk in their shoes and how it felt to be managed. I use this awareness to create a supportive environment to foster best in class team members who love working and achieving.” With numerous team members promoted to higher level positions and a General Manager as a Presidents Club winner, Dave is most proud of what his people accomplish. “We are in the people business and my primary goal is to develop and empower executive GMs and GM’s to think on their own and make the right decisions.” History Dave grew up in snowy Syracuse in upstate New York. “There was a New York style pizza place up the street from my house and I saw how much fun they were having back there and wanted to be a hand tossed pizza maker more than anything.” While in high school, at the age of 15 he got hired there as dishwasher, then started tossing pizzas, and upon high school graduation became manager, working 60 hours a week at age 19. Dave saved his money, and two years later moved to Grand Island NY, near Buffalo and opened his own full-service Italian restaurant and pizzeria. “I was too inexperienced, but I learned a lot, especially what not to do.” Dave was then hired by Darden Restaurants’ Smoky Bones in Wilkes-Barre, PA, a chain barbeque restaurant where he moved to PA, grew from a kitchen team member, to Kitchen Manager and then General Manager. There he enjoyed working with standardized processes and learned the wisdom of prioritizing team members first, guests second and shareholders third. In 2006, at age 29 with persistent recruitment by a growing LVRG, Dave decided to take the leap to join us. Judging from his 11 years of subsequent success, everyone agrees it was the perfect move. SPECIALTIES: • Restaurant Operations • Multi-Unit Operations • Restaurant Turnarounds • People Development • Health and Safety • New Restaurant Operations • Kitchen Operations • Instilling Culture • Team Engineering LEHIGH VALLEY RESTAURANT GROUP ASCENSION: In March 2007, Dave moved his family to Harrisburg and opened our Chambersburg Red Robin. In Sept, 2008 he was at it again, successfully opening our Selinsgrove Red Robin. In June 2011, Dave was promoted to Executive GM overseeing our Paxton Town Center and Silver Springs restaurants. From 2011 to 2013 Dave took on and succeeded in turning around our most challenging operations. In July 2013 he was promoted to Regional Operations Director first in charge or 4 restaurants, then 5, then 6, then 8 and in Sept 2016, 11 Red Robins and was promoted to Senior Regional Operations Director. In Dec, 2017, he became Regional Vice President. “I love our business for many reasons. One of the most awesome facets of our industry is it provides opportunities for passionate and hardworking people like me to reach management and even executive levels without the need of secondary education DAVE'S SCOPE & FOCUS: • Harrisburg, Philadelphia, and surrounding markets • Manages 4 Regional Operations Directors • Manages 21 GM’s • Oversees 1100 Team Members • Develops Team Members • Sets and implements Strategic Operational Goals • Ensures Compliance with Standard Operating Procedures • Ensures Food and Restaurant Health and Safety • Leads quarterly GM meetings • Protects Brand thru adherence to laws and corporate standards. • Interfaces with Franchise Operations Director from Red Robin Corporate • Led restaurants to win numerous awards for excellence in food safety and restaurant sanitation • Played major roles in the roll out and implementation of Catering, KDS and Ziosk Programs CHARITY/NON-PROFIT INITIATIVES: • Helped LVRG raise over $0.6M for The Leukemia & Lymphoma Society (LLS) since 2010 • Helped LVRG raise over $220K for Muscular Dystrophy Association (MDA) since 2012 • PA Restaurant & Lodging Assoc. Central Chapter Board Member
Vice President of ITContinuous innovations in electronic and information technology have greatly helped sustain the restaurant industry. Since 2014, under Ed Kruczek’s leadership, our IT Department has implemented and supported effective technical solutions to enable Lehigh Valley Restaurant Group to operate and grow with increased levels of proficiency, consistency, efficiency, and speed. Ed’s foresight, curiosity, pragmatism, technical abilities, and keen management skills have been crucial to our growth and overall ability to satisfy evolving trends and the dynamic needs of the communities we serve. SPECIALTIES: • IT Project Management • Software Management • Vendor Management • Troubleshooting • Technology & Business Strategy • Aloha POS • Disaster Recovery • Business Continuity • Telecommunication and Data Management • Financial Management & Cost Control • Contract Negotiations • Business Intelligence • Process Improvement ED'S APPROACH & LVRG VALUES...A PERFECT FIT: After 25+ years with manufacturing and consumer product firms, in increasingly responsible positions including, Network and Systems Mgr, Mgr of Communications & Security, and MIS Director, Ed longed for an employer with the need, resources, and commitment to best utilize technology to their benefit. “I used to own a franchise restaurant called Boardwalk Fries in the Lehigh Valley area, I enjoy cooking, and I worked in restaurants in college, so I researched the restaurant industry and discovered technology was a significant differentiator. LVRG seemed genuinely forward thinking and I’m thrilled to report their interest in the benefits of technology was real and I now have the pleasure of working in an extremely innovative environment.” When Ed arrived at LVRG many IT projects were stalled and he soon ascertained the key to moving them forward was to immediately repair and rebuild vendor relationships. “I believe in respect and open mindedness. We try to be self sufficient, but we also need to rely on those who created the products we use, and who integrate these on a day in and day out basis. In technology, there is no place for big egos. I interfaced with them regularly, took and implemented their recommendations where appropriate, built trust, and the relationships increasingly improved. Vendors appreciated that we took care of the things we could instead of burdening their staff, so when we called, we got things fixed quicker, which was our goal.” Simultaneously, Ed rebuilt and repaired relationships with internal customers. In the past the restaurants did not trust IT because they were let down by unresolved technical problems that disrupted their business. Ed spent his first year and a half discovering what wasn’t working and with the help of the newly empowered vendors, they quickly and systematically solved issues and rebuilt trust with the restaurants. “I don’t like to put Band-Aids on things. I like to get to the root cause, and completely and permanently fix problems.” KEY PROJECTS & INITIATIVES: After repairing initial internal and external obstacles, Ed and his talented IT Department were free to focus on and successfully deliver improvement projects including: • KDS: Kitchen Display System by QSR Automations: Coordinates cooking times. • Monkey Media Online “To Go” and Catering Ordering Platform: User Friendly and Efficient. • NBO (NCR) Cloud-Based Inventory Management System. • Microsoft Exchange Email Environment Cloud-Based Initiative: Reliable and Available Email. • Smart Battery Implementation to Ziosk Table Top Ordering System: Payment Security. ED'S SCOPE & FOCUS: • Manages MIS Supervisor and two Help Desk Analysts. • Develops, builds, sustains, and manages vendor relationships. • Determines the direction of forward thinking IT department. • Researches and determines technologies to benefit LVRG. • Plans & manages all IT projects. • Evaluates existing processes and improves as technology allows. • Trains and acclimates dept heads in new technologies. • Disaster recovery planning. • Business continuity planning. • Negotiates IT contracts. • Aloha POS and POS server – NCR. • KDS – Ticketless Ordering. • Catering Systems. • Online “To Go” curbside pick-up. • Networking Equipment between the restaurants. • Desktop systems in back offices. • Phone systems, all-in-one copiers, fax, printers, scanners. • Ziosk Table top ordering • Integrating GrubHub delivery into POS and KDS systems. • Cloud based Email exchange system – hosted externally. • Cloud based Payroll system. • MIRUS – Cloud based Business Intelligence Reporting tool. • Sage Accounting software.
NIKKI BLOOMCFOSince 2004, Nikki Bloom's professionalism, financial analysis skills, and organizational skills have helped enable Lehigh Valley Restaurant Group to operate and grow with heightened levels of efficiency. Her detail orientation, accuracy, and penchant for problem solving have helped solidify our Accounting & Finance Department as the backbone of our organization. What makes her truly special is her exceptional communication skills and zest for creating and improving systems, procedures, and tools to ease critical decision making in increasingly user-friendly ways. Whether it's aiding HR with accounting related questions, helping the Catering Department with payment processing or researching and discussing the financial feasibility of delivery, Nikki is consistently eager to accurately and patiently answer all finance related questions to assist all team members and departments. HISTORY: Nikki grew up in Allentown where she enjoyed an active social life, took tap and jazz dance lessons, and played softball. Nikki graduated from Parkland High School and attended East Stroudsburg University where she earned a Bachelor of Arts Degree in Psychology in 2001. With ambitions towards human resources, she achieved an Associate of Arts Degree in Business Administration from Lehigh Carbon Community College in 2002. She applied for an HR position with US Foodservice, now US Foods, a Lehigh Valley Restaurant Group vendor in Allentown, but was hired as a Credit Coordinator instead and soon discovered she had interests and abilities in accounting. Through this Red Robin connection, she gained an interest in LVRG and less than two years later was hired here, first as an Administrative Assistant and nine months later into our Accounting Department where she has since thrived. Initially, Nikki was one of our Staff Accountants supporting up to 10 restaurants. Four years later, she was promoted to Accounting Services Supervisor, assisting the CFO in preparing financial statements, the year-end audit, and the yearly budgeting process, while supervising two Staff Accountants and one Accounts Payable Specialist. In 2015, Nikki achieved an Associate of Science Degree in Accounting, earned another promotion to Manager of Accounting and Finance, and in 2017 became our Controller. SPECIALTIES: • Reconciliations • Financial Reports • MS Excel • Problem Solving • Financial Liaison • Financial Analysis • Troubleshooting • New Technology Adaptation • Financial Procedures KEY INITIATIVES: Behind all good management decisions lies the factoring of financial concerns. Nikki and her team have helped to automate our financial data input and streamline our budgeting process to allow more time for necessary analysis. One of Nikki's most impactful efforts entailed working many months with our vendor to set up and enable our cloud based reporting tool, which has proven invaluable to our organization's effectiveness and overall success. Managers and Executives can sign on to gauge anything from sales performance and labor costs to the effectiveness of discounts and promotions to best-selling items over specific time periods. Nikki continues to update and adapt our cloud reporting tool to produce custom reports to satisfy evolving needs. Nikki Bloom aims to enable faster, easier, accurate, and efficient financial decision-making. Judging from the results she's produced, her efforts continue to accomplish her mission. NIKKI'S SCOPE & FOCUS: • Manages Manager of Accounting and Finance, Payroll Manager, two Staff Accountants, A/P Specialist and Payroll Processor. • Responsible for cash management, financial statements, and accounting support to all 21 restaurants with $72M in revenue. • Provides, accurate, accessible, and up-to-date reports and tools that enable Executives and Managers to make sound financial decisions. • Integral part of year-end audit process with outside CPA firm. • Prepares yearly budgets and presents to GM's. • Presents financial results at quarterly board, annual shareholder, and quarterly general manager meetings. • Develops and maintains cloud based operations reports. • Maintains fixed asset software of yearly capital expenditures and depreciation. • Assists in covenant calculation and communicates with lenders. • Continually evaluates and creates improvements for ease of use and increased accuracy, speed, and efficiency. • Participates in activities that helped LVRG raise over $1 Million for The Leukemia & Lymphoma Society (LLS) since 2010.
PATRICIA MEYERSDirector of MarketingPatricia Meyers, our first truly homegrown director, is a living embodiment of our core BURGER Values. As our self-proclaimed "head corporate cheerleader," she brings bottomless creativity, fun, organization, focus, follow-through and unwavering enthusiasm to a whirlwind of activities. A strong manager who leads by example, she oversees our marketing budget, leads all outward facing initiatives and creates most marketing and training materials. Patricia leads, grows and continually nurtures our involvement with charities, non-profits and a large network of community partnerships. Whether she's developing effective strategies, leading marketing projects, furthering the engagement of team members, helping our communities or helping us to celebrate ourselves, Patricia is a beam of positive and creative energy. A LVRG SUCCESS STORY: Patricia grew up in Allentown, PA and attended the Parkland School District in Lehigh Valley. As a child, she had a gift for art and drawing and learned computer graphic arts, including use of Adobe Photoshop and Illustrator in high school. Combining her love of graphic design with the practicality of business, she earned a Bachelor of Science in Marketing at the University of Scranton. In addition to her studies and multiple campus activities, Patricia found the time to work 30 hours a week as a server at the newly constructed Red Robin in nearby Dickson City. Hired for her positive attitude and boundless drive, Patricia eagerly learned service through Lehigh Valley Restaurant Group's extensive Red Robin training program. A year later, as a top server, she attended our Certified Designated Trainer (CDT) Boot Camp and passed the CDT test to train newly hired team members in a variety of positions. Successful in this additional role, she stepped up as the To-Go Marketer where she increased to-go sales and made community involvement a vital part of this role's evolution into our current outward facing Local Restaurant Marketer (LRM) function. After college graduation, she accepted our offer for Recruiting Manager, working out of our Allentown corporate office. Patricia was then promoted to Manager of Restaurant Training, oversaw all training for hourly team members in 17 restaurants and played a vital role in multiple New Restaurant Openings (NRO). One year later, Patricia was our first and only choice for Manager of Marketing, then Senior Manager of Marketing, now our first Director of Marketing. In this position, she and her Senior Local Restaurant Marketer created the formal training program for the Local Restaurant Marketer. SPECIALTIES: • Creative Design • Marketing Strategy • Restaurant Openings • LRM Program • Community Outreach • Website Content & Design • Partnerships • Catering Program • PR and Charity Events • Sporting Partnerships Patricia has initiated, grown and nurtured a wide and impactful network of community partners including: the Mohegan Sun and PPL arenas; the Hershey Bears, Reading Royals, Lehigh Valley Phantoms and Wilkes-Barre/Scranton Penguins professional hockey teams; the Reading Fightin’ Phils, Harrisburg Senators, Lehigh Valley Iron Pigs, and Scranton/Wilkes-Barre RailRiders minor league baseball teams; the Lehigh Valley Steelhawks indoor football team and their Jr. Football League; the Red Robin Presents Marty Nothstein’s Bicycle Racing League; and the Quakertown and Parkland Area soccer clubs. Patricia has developed and implemented multidimensional marketing programs and creative promotions with all. PATRICIA'S SCOPE AND ACTIVITIES • Manages Senior Local Restaurant Marketer (SLRM) and 21 LRMs • Collaborates with Executive Team on budgets, goals & plans • Implements marketing vision • Runs LVRG website • Develops & implements marketing programs and collateral • Promotes Catering Program • Red Robin Gourmet Burgers Corporate Marketing Interface • Organizes & runs external events CHARITY/NON-PROFIT INITIATIVES • Helped LVRG raise over $1M for The Leukemia & Lymphoma Society (LLS) since 2010 • "Executive Director Award” from the Central PA LLS Chapter • "Mover and Shaker" Award from the Eastern PA LLS Chapter • Helped LVRG raise over $250K for Muscular Dystrophy Association (MDA) since 2012 • Allentown MDA Black & Blue Ball Executive Committee Member • MDA Lock-Up Participant • Team Leader in participation with the Pediatric Cancer Foundation of the Lehigh Valley (PCFLV) by creating a walk Team for the annual Ready, Set, GOld event • Setup fundraising program with Red Robin Catering, where a portion of every Dessert Tray purchased is donated back to PCFLV every Quarter • Military Supply Drives • Gift Card Fundraising Program • LRM Programs: Red and Buddy appearances, Burgers for Books, Trail of Treats, Miracle League Blood Drives, Walks and more EDUCATION • Mini-MBA in Digital Marketing from Rutgers Business School • Bachelors of Science in Marketing from the University of Scranton